SIOF 2027 | The 25th Shanghai International Optical Fair – WE UP! New Rise, New Future

As one of Asia-Pacific's leading optical industry events, the 25th Shanghai International Optical Fair (SIOF 2027) will grandly open at the Shanghai New International Expo Centre from February 23 to 25, 2027. Ranked among the world's top three professional optical exhibitions, SIOF gathers optical industry resources worldwide. It serves as a core platform for brand showcasing, business negotiation, technical exchange and industry trend analysis.

 

• Fair Basic Information

Exhibition Name: The 25th Shanghai International Optical Fair (SIOF 2027)

Date: February 23 – 25, 2027

Feb 23 (Tue): 09:30 – 18:30

Feb 24 (Wed): 09:30 – 18:30

Feb 25 (Thu): 09:30 – 15:30

Venue: Shanghai New International Expo Centre (2345 Longyang Road, Pudong, Shanghai, Hall W1‑W5 & E1‑E5, 10 halls in total)

Exhibition Area: Over 100,000 sqm

Theme: WE UP! New Rise, New Future

• Review of SIOF 2026 – A Solid Foundation for the Industry Flagship

The recently concluded 24th Shanghai International Optical Fair achieved outstanding results. It welcomed 897 exhibitors from home and abroad and attracted over 125,000 professional visitors. Covering 100,000 sqm, the show presented a full range of products including lenses, frames, sunglasses, smart eyewear, optometry equipment and vision care solutions.

It brought together global brands, OEM manufacturers and equipment suppliers, drawing buyers from many countries to source and connect. The event also featured new product launches, industry forums and brand fashion shows. Hot topics such as smart eyewear, myopia prevention & control and new material applications were discussed in depth, laying a solid foundation for SIOF 2027.

• Highlights of SIOF 2027

This edition focuses on high-end development, intelligent innovation and sustainable growth. It will further upgrade business and visiting experience to build a super hub for the optical industry.

1. Full Coverage of the Whole Optical Supply Chain

The fair features dedicated zones for lenses, optical frames, international brands, optometric instruments, smart eyewear, sunglasses and vision care products. The exhibits cover traditional optical frames, premium sunglasses, functional lenses, AR/VR smart glasses, lens processing & optometry equipment, eye care products and raw & auxiliary materials.

It connects the complete upstream and downstream optical chain, meeting diverse demands of brand owners, retailers, wholesalers, medical institutions and overseas buyers all in one place.

2. Focus on Innovation & Intelligent Technology

A dedicated innovation zone will showcase new materials, advanced craftsmanship, original designs and smart vision hardware. Smart eyewear, vision testing devices and technical products for adolescent myopia control will be key highlights. The fair demonstrates the digital and intelligent transformation of the optical sector, unlocking new possibilities for vision technology.

3. Efficient Business Matching to Connect Global Markets

SIOF acts as a vital gateway connecting international buyers and suppliers. It helps Chinese optical manufacturers secure overseas orders, while introducing world-famous optical brands and design talents into the China market.

The fair facilitates efficient one-on-one business talks, boosts trade partnerships and technical communication, and delivers the latest market insights. Original design brands such as Tonysame Optics tailored for Asian wearers will also attend, presenting local design aesthetics that balance comfortable functionality and stylish design.

4. Rich Concurrent Events

A series of supporting activities will run alongside the exhibition, including new product launches, trend briefings, professional optometry seminars and brand fashion shows. Discussions will cover consumer trends, sustainable materials, juvenile eye health, optical store operation and cross-border trade, bringing practical insights and cutting-edge knowledge for industry practitioners.

• Who Should Visit SIOF 2027

✅ Optical brands, frame & lens factories, OEM / ODM manufacturers

✅ Optical retail stores, chain groups, wholesalers and distributors

✅ Overseas buyers and import & export traders

✅ Optometry clinics, vision centres and eye care professionals

✅ Equipment suppliers, new material and component manufacturers

✅ Designers, industry researchers and media representatives

• Closing

The optical industry is evolving rapidly, ranging from traditional optical goods to smart vision wearables. Join us at Shanghai New International Expo Centre from February 23 to 25, 2027 for the 25th SIOF. Let's explore new opportunities together and witness the industry rise toward new heights.

For visitor pre-registration and exhibitor enquiries, please visit the official website: https://www.siof.cn/en/